Privacy Policy

Effective Date: 01/01/2022

Last Updated: 08/13/2025

1. Who we are

This website is owned and operated by Main Line Benefits.
Website: https://mlbenefitsco.com
Business Address: 232 E King St, Malvern, PA 19355
Contact: compliance@mlbenefitsco.com | 833-709-2591

2. Information We Collect

We may collect personal information through your use of this site or through SMS communications, including:

Contact Information: Name, email address, phone number
Technical Data: IP address, browser type, device information
User-Generated Content: Comments, uploads, or form submissions
Interaction Data: Engagement with emails or SMS (e.g., opens, clicks)
Location Data: Approximate location from IP or area code (for regional relevance)

3. How We Collect Information

A. Comments

When visitors leave comments, we collect the data entered, as well as the IP address and browser user agent to help with spam detection. An anonymized string (hash) from your email may be sent to the Gravatar service to determine if you use it. Their privacy policy is available at: https://automattic.com/privacy/.

B. Media

Avoid uploading images with embedded location data (EXIF GPS) if privacy is a concern, as other users may extract this data.

C. Cookies

We use cookies to enhance your experience. Examples include:

Saving login or comment information
Remembering preferences
Managing sessions and security

You may adjust cookie settings in your browser. Some functionality may be limited if cookies are disabled.

D. Embedded Content

Articles on this site may include embedded content (e.g., videos, images). Embedded content from other websites behaves the same as if you visited the other site. These sites may collect data, use cookies, and track your interaction.

4. SMS Communications Policy

Opt-In Consent

By providing your mobile number and opting in, you agree to receive SMS communications from Main Line Benefits. These may include:

Transactional messages related to your inquiry
Promotional offers (with separate consent)
AI-assisted or automated responses

We do not share your mobile information with third parties for marketing or promotional use.

Data Collected via SMS

Phone number
Message delivery/interaction data
Optional: approximate location data

How SMS Data Is Used

To send you requested or permitted messages
To improve delivery, relevance, and performance
To respond to customer support inquiries

Sharing SMS Data

We do not share text messaging originator opt-in data or consent with any third party for marketing purposes.

5. How We Use Your Information

We use your information to:

Respond to your inquiries
Provide and improve our services
Communicate via phone, email, or SMS (with consent)
Personalize your experience
Fulfill legal or contractual obligations

We may use artificial intelligence tools to assist in communications, customer service, or service personalization. These tools process data according to this Privacy Policy and applicable laws.

6. Data Retention

Comments and their metadata are retained indefinitely
For registered users, we retain account data until deletion or account closure
SMS data is retained as long as necessary to provide services or comply with legal obligations

You may request deletion of your data at any time unless we are required to retain it for legal reasons.

7. Your Rights

You may request to:

Access or export your personal data
Correct inaccurate or outdated information
Delete your data (with some exceptions)
Opt out of SMS or email communications
Withdraw consent at any time

To exercise any of these rights, contact us at compliance@mlbenefitsco.com

8. Data Security

We implement industry-standard security practices to protect your data. However, no online or wireless communication is completely secure. By using our services, you acknowledge this risk.

9. Children’s Policy

Our SMS services are not intended for use by individuals under the age of [insert age, e.g., 13 or 18, based on applicable laws]. We do not knowingly collect information from children. If we learn that we have collected personal information from a child without parental consent, we will delete that information as quickly as possible.

10. Where Your Data Is Sent

Visitor comments and form submissions may be checked through automated spam detection tools or secure third-party services.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted to this page with a revised “Effective Date.” Material changes may also be communicated via email or SMS, if applicable.

12. Contact Us

If you have questions about this Privacy Policy or your data, please contact:
Main Line Benefits
232 E King St, Malvern, PA 19355
Phone: 833-709-2591
Email: compliance@mlbenefitsco.com
Website: https://mlbenefitsco.com

By opting in to receive SMS messages from Main Line Benefits, you agree to the collection and use of your information in accordance with this SMS Privacy Terms.